Nudge: Improving Decisions About Health, Wealth, and Happiness Cass R. Sunstein, Richard H. Thaler
Publisher: Yale University Press

To describe such an intervention – that of “behaviour change” which draws heavily on behavioural economics, popularised by Thaler and Sunstein's book Nudge: Improving decisions about health, wealth and happiness. Ричард Таллер - звезда первой величины в области поведенческой экономики. Nudge El libro Nudge fue elegido por The Economist como mejor libro del año en el 2009. Thaler "Nudge: Improving Decisions About Health, Wealth, and Happiness". Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. You can still help people achieve better outcomes – while absolutely respecting freedom of choice. July 29, 2009 Benjamin Leave a comment Go to comments. I've ordered this book by Cass Sunstein and Richard Thaler. Nudge: Improving Decisions About Health, Wealth, and Happiness. BookShelf: Nudge – Improving decisions about health, wealth and happiness. I think of Nudge (by Richard Thaler and Cass Sunstein) as the "applied" version of Predictably Irrational. That's the deceptively simple premise of Nudge: Improving Decisions About Health, Wealth and Happiness by Richard H. You need to create innovations that are designed to be chosen. New Haven, CT: Yale University Press. Autor del Libro: Richard Thaler y Cass Sunstein.